Author: Jeff Vece

  • Digging through the dumpster for scraps

    Question of the day: Whose business are you building? Most business owners hear that and assume the answer is “my own.” They think that only employees are building someone else’s business. But that’s not necessarily true. It’s entirely possible to be self-employed and still be spending most of your time building someone else’s business. In…

  • How to lose your arse, and maybe an eye, in marketing

    Let’s talk about one of my favorite marketing world cat fights. I’ve seen people lose an eye over this one (metaphorically, of course — I’ll leave it to you to figure out what that means). And like many marketing world arguments, this one only seems to get dumber and dumber over time, with soft brain…